Economic Levels vs. Food Choices

Overtime the ability to make healthy food choices while living in a community of low class Americans has become difficult to do. Poor communities are forced to make unhealthy decisions because they are not offered affordable, organic foods at their neighborhood markets. This causes drastic increases in obesity cases across the country and also sets boundaries between low class and high class.In order to change this, the government needs to construct more markets with broad choices of healthy meals and also offer help to low class citizens with cheaper alternatives of ood of better quality. Income If a single-parent household of six depends on a minimum wage budget, their food choices are affected. With the goal of stretching their budget in order to feed many mouths, they turn to Junk food as an alternative. Although they can buy an excessive amount of cheap food, that cheap food is often high caloric and unhealthy for young children.Many parents disregard the quality of the foods be cause they Just see it as an alimentation they can afford. In other words to many low class families food is scarce and regardless of whether is healthy or not, it keeps they from starvation. Overall, less income leads to more quantities of unhealthy foods and since high class households can afford more pricey organic foods, their food choices increase in quality. Food Availability People start to learn to like foods that are appropriate to their class while they are children. Children's habits are based are what they are taught to eat. †¦ many poor neighborhoods are, indeed, food deserts (as cited in Miller, 2010 pg. 117) and that causes these families to have Junk food and fattening meals at their reach. As opposed to wealthier communities that have many Safeways and Wholefoods vailable in their neighborhoods where they have access to healthy food. This causes obesity to rise mostly in these low income communities because they are so used to driving five minutes to a McDonald s rather than a market that is half an hour away that has foods they cannot even afford.They save themselves the time and humiliation they are put through when they see that the money they spend on a healthy meal that will last two days can be switched for unhealthier food that will fill them faster and last longer. Supermarkets have tried to build markets with organic ood but it comes obvious to investors that if they build one of their properties in a neighborhood that will not be able to buy have their products, they are in for a loss. â€Å"Without access to healthy foods, a nutritious diet and good health are out of reach.And without grocery stores and other fresh food retailers, communities are missing the commercial nubs that make neighborhoods livable, and help local economies thrive. † (The Food Trust Organization, 1992) Expensive Healthy Foods In 2010 CBSNews brought forth an update that explained to Americans the importance of eating healthier for the sake of setti ng an example for younger enerations and the Journal Health Affairs said that â€Å"†¦ if they did that, they would add hundreds more dollars to their annual grocery bill. When informed about this, many low class families dreaded the idea that they would have to do the impossible Just to provide their family with healthier meals. Two children attending the same public school, for example, would differ in the kinds of foods they would be eating for lunch since the child coming from a high class family can afford healthier foods and is used to eating those foods. Some children are exposed to different varieties of meals rowing up and those children mostly grow up in small high class families that have no problem spending more on higher quality meals.Low Class vs. High Class This separation between low class and high class has become more obvious as a decrease in income around the world has come forth. Healthy foods have become a luxury only wealthy families can afford to enjoy.

Designing Activity Systems Research Essay

The greatest challenge facing an Activity-Theory-based approached to researching interconnected networks and activity systems is the tension between the necessarily holistic view of â€Å"better contextuality† suggested by Kuuti, and the need for an appropriate level of analytic abstraction and â€Å"generalizable† research results required for the research to have utility across disciplines (as cited in Nardi, 1996, p. 22; Nardi, 1996, p. 70). This tension can be partially mitigated by focusing simultaneously on object/motive-oriented research of individuals and on community-object-oriented research of larger subject communities. Thus in a research setting, the object, activity, and operation levels of each individual subject would be documented, both as subjectively articulated in interviews, and as prescribed in that individual’s task description. The overarching community object, activity, and operation levels of the various interacting subject communities would also be documented, in terms of a written prospectus of the group’s initial goals and any obtainable data regarding any sub-group’s particular objects, either explicitly or implicitly stated. Because of the magnitude of data likely resulting from such research techniques, trends from the collected data are probably best analyzed through statistics-based computer modeling. Any truly contextual understanding of activity systems requires researchers to pay close attention in particular to what Kuuti calls action-operation dynamics, noting when and how, for individual subjects, the orientation phase of a given action has passed and the action has been internalized as operation (as cited in Nardi, 1996, p. 31). This phenomenon could be identified in a number of ways. For instance, when individuals begin to elide unnecessary orientation-phase-steps in a process, or when they have re-articulated their objects to indicate a broadening of scope, it is likely because they have moved beyond the orientation phase for a given action and internalized it as operation. Research into interrelated activity systems and networks also requires a nuanced understanding of how community subjects interact, both which each other and with individual subjects. Documenting these interactions through research would require a thorough enumeration of how both formal and informal subject groups affect one another, and the specific â€Å"contradictions† that they exhibit through their objects (Kutti as cited in Nardi, 1996, p. 34). For example, to fully define and therefore research the activity of a software company working on a new database platform, researchers would need to understand the myriad goals of each sub-group and engineer within the company, as well as the company’s larger goals, and the intentions of competing companies. This would require ongoing observation and interview data, and given the vast amounts of data likely to be mined in this process, a computer-based, statistical approach would likely be most effective. Situated Action vs. Activity Theory Because Situated Action Models explicitly reject an intention or goal-based definition of action, they do not lend themselves well to analytical abstraction. Each model being â€Å"inextricably embedded in a particular situation,† no two models are likely to offer enough commonality to allow comparison across situations, let alone across disciplines (Nardi, 1996, p. 1). Activity Theory, by contrast, offers its fundamental tenet as its organizing schema: consciousness and intent are the defining the elements of all activity (Nardi, 1996, p. 11). This perspective has several benefits. First, since Situated Action refuses to consider a subject’s intent in its analysis, â€Å"the activity can only be known as it plays out in situ† (Nardi, 1996, p. 82). This means that Situated Action researchers must posit their own interpretation of a subject’s actions, and ignore the subject’s stated intention. Such â€Å"constructed rationalizations† are more the province of speculative psychology than observational science (Nardi, 1996, p. 82). This view appears even more absurd in light of the fact that Situated Action offers no explanation as to why, despite its guiding premise, human subjects invariably do explain their actions through their intentions, and often â€Å"demand or believe† such explanations from others (Nardi, 1996, p. 81). Second, Activity Theory, by starting from the premise that intention and consciousness are fundamental elements in the definition of action, immediately offers a means of demarcating and understanding activity that Situated Action Models lack (Nardi, 1996, p. 83). As Nardi points out, two subjects in identical environments may display disparate actions that can only be parsed in light of each subject’s intent or object (Nardi, 1996, p. 83). Using the â€Å"object† as the organizing rinciple further allows Activity Theory to maintain a consistent analytical schema across disciplines and at varying levels of generality. For instance, both individual subjects and subject communities can be parsed according to the subject/object and object/action/operation paradigm. Lastly, Activity Theory allows research to continue over a â€Å"longer time horizon† because, while the situations examined in Situated Action Models tend to be quite ephemeral, the objects of Activity Theory may persist for months or years (Nardi, 1996, p. 3). This allows research of a given subject to proceed cumulatively, and not be wasted as soon as a given situation expires. It further allows researchers to focus on a higher level of abstraction, recurrence, and commonality than Situated Action Models, and to avoid the â€Å"claustrophobic thicket of descriptive detail† that becomes necessary when disregarding intentionality (Nardi, 1996, p. 92).

Corporate Faliure Maxwell Communications Essay Example | Topics and Well Written Essays - 2250 words

Corporate Faliure Maxwell Communications - Essay Example In Britain rates of insolvency have risen to historic highs, punctuated quite dramatically by company failures from Rolls Royce through the Olympia and York failure (the developers of London's Docklands), and the collapse of the Maxwell communications empire. Because struggling debtor corporations frequently raid their pension funds for cash, which consequently are under-funded when companies declare bankruptcy, significant private costs have been off-loaded onto the government. Furthermore, failing firms do not pay their taxes, and so the tax authorities frequently join the list of unpaid creditors (Altman2003). Yet bankruptcy is not without its beneficiaries. Just as a deadly epidemic is lucrative for undertakers and morticians, the vast sums of money involved in the largest corporate bankruptcies have exerted a magnetic effect on the most sophisticated--and expensive--corporate lawyers and accountants. ... accounting, in both the United States and Britain, have become prestigious revenue-centers for law and accounting firms, so much so that in the United States there is increasing pressure to pare down the size of professional fees. During the 1980s, several of the largest accounting firms in Britain merged with small boutique insolvency firms, such as Cork Gully's assimilation by Coopers and Lybrand, just as numbers of large United States law firms absorbed smaller bankruptcy specialist firms simply in order to acquire their expertise in a quickly growing area (Altman2003). the case of Maxwell shows that despite the far-reaching practical implications of such legal change, bankruptcy law opens up an almost virgin field of inquiry for sociolegal scholars and sociologists. Given the enormous impact bankruptcy reforms are alleged to have, little research has appraised what or who shaped the bankruptcy laws in either country. Empirical studies document the aftermath and apparent consequentiality of the reforms. Bankruptcy law provides an especially valuable site to account for the distribution of power among corporations for two reasons. On the one hand, at the moment of bankruptcy, every credit relationship, which is to say every financial relationship with other companies, banks, the state, consumers, suppliers, workers, and even communities, is simultaneously thrown into doubt. In principle, every player in the organizational network is at the bankruptcy table. All their interests are manifest, as each vies for a piece of a pie that will be too small to satisfy them all. On the other hand, who wins is directly contingent upon statutory priority or on the strength of their security--the legal instruments creditors have used to protect their interests. This conjunction

Business Decision Analysis Project Essay Example | Topics and Well Written Essays - 1250 words - 1

Business Decision Analysis Project - Essay Example This analysis report will help decide whether James starting a new business will generate enough income to cater for the income that James will forgo so as to run the new business. Also, the report will give him sound financial advice for his decision-making process. We shall also use US Code 1031- tax free exchange in the report. The rule states that a company can defer capital gain taxes if he sells property to reinvest in another one. Mr James Wiesman faces the major challenge of deciding whether or not he should buy/lease the equipment needed to manufacture the products or buy them from another company. Currently, Mr James owns a construction patent of a process that reduces the cost of production tremendously. The patent is highly lucrative, which has led to Mr James to sign contracts with the U.S. government to supply the products to the navy and army for Barrack constructions. The facts of this problem are that the cost of producing the products himself will attribute for 60% of his total costs (Glen& Howard, 91). In addition, the cost of production of the materials will be a third of buying it from another company. It is evident that the cost of buying the product from another company will be much higher than the former. Based on the mentioned facts, it is advisable that Mr James Wiesman buys/leases the equipment needed for production. Buying or leasing equipment will require Mr James to open his own firm. The initial costs of production include the purchase of land, building costs and the working capital that sum up to over2,120,000 $. Mr James has to decide the sources for his financing to make this decision. He has two options to choose. Firstly, Mr John Money Bag is willing to give him 2,000,000$ for controlling interest of the company as well as semi-active management participation. Secondly, Mr James can sell off some of his assets to raise the funds necessary for production. Mr James is

I need to analyze the impact that two trade blocs have on Essay

I need to analyze the impact that two trade blocs have on globalization. To analyze the NAFTA (The North American Free Trade Agreement) trade bloc as well as CEFTA (Central European Free Trade Agreement) - Essay Example NAFTA is the short for North American Free Trade Agreement, with partners including United States, Canada and Mexico. Officially agreed upon in 1992, the concept already had been conceived during 1980s when US President Ronald Reagan expressed his desire to form a unified North American market (Baliles, 2010, Para. 1). CEFTA (Central European Free Trade Agreement), also signed in 1992, on the other hand is an association formed between the non-Euro nations, which are mainly concentrated around Central and South-Eastern Europe. Initially comprising fourteen nations, the number of membership gradually receded to five with some of them moving into the Euro zone. The five member nations are Poland, The Czech Republic, Slovakia, Hungary and Slovenia) (Pal, n.d., p. 1). Purpose behind the formation of either trade bloc had been promotion of economic growth over the respective regions. Consolidation of nations to form an entity actually facilitates in gaining market and barg aining powers among the international community. These were indeed, the fundamental objectives which played in the minds of the founders while shaping their ideas Consolidation of the NAFTA has resulted to an agricultural boom over the region, which has added to the aggregate agricultural supplies of the world. Moreover, Canada had almost been unnoticed prior to its incorporation, but the world soon realized the nation’s immense investment potentials once that its presence was felt. Member nations of CEFTA too are primarily dependent upon agriculture. Given their enhanced power, the CEFTA nations now export their produce more efficiently and in a manner so as to trigger widespread market demand (Pal, n.d., p. 3). Hence, they too have added to aggregate agricultural products, besides expanding the consumption goods basket.

Management theory and practice Essay Example | Topics and Well Written Essays - 2500 words

Management theory and practice - Essay Example The process of planning, organizing, leading and controlling the work of organization members and of using all available organizational resources to reach stated organizational goals is called management. In fact, management is an attempt to create a desirable future, keeping the past and present in mind. It is not only practiced in a specific time frame but is also the reflection of a particular historical era. Therefore management specializes in dealing with matters of time. Management plays another significant part of making and sustaining relationships. Management specializes in the art of juggling multiple simultaneous relationships. Management is a process to emphasize that all managers, regardless of their specific aptitudes and skills, engage in certain interrelated activities to achieve their goals. It is the journey towards the fulfillment of these goals that requires planning and organizing as pre-requisites. Planning implies that managers think through their goals and actions in advance and that their actions are based on some method, plan or logic, rather than a hunch. However to execute these goal-reaching plans effectively, a proper organizing is required. Organizing is the process of arranging and allocating work, authority and resources among an organization’s members so that they can achieve the organization’s goals. Therefore organizational design becomes very significant. The dynamic engagement approach recognizes that an organization’s environment is not some set of fixed, impersonal forces. Rather, it is a complex and dynamic web of people interacting with each other. Consequently, every organization’s management operates according to certain systems to take care of all in-built and ever-emerging intricacies. There are numerous schools of thought that inspire various management processes. Bureaucracy is one. Bureaucracy has been a highly successful form of organization in the preceding century. Though it

Human Resource, Development of Employment Packages Essay

Human Resource, Development of Employment Packages - Essay Example At this level of annual income, he will be able to maintain his cost of living in Texas. This salary will be complemented with a benefit plan comprised of employee assistance program; basic life, long term disability, and personal accident insurance; medical and dental care plans; time-offs; and a retirement plan. He will also be given company sponsored trainings and programs to further his skills and competencies. The incentive plan will make him eligible for year-end bonuses, profit sharing, and salary increases. In this business organization, employees have always been considered as strategic partners who help it achieve all its corporate objectives and goals. In line with the company's goal of motivating its employees to excel in their given positions, it is very important to create a compensation package, incentive plan, and benefits plan which looks at the needs and preference of the human resource. However, the company also needs to balance with its goals of profitability. Higher salary, incentive, and benefits for employees mean allocating a huge portion of the company's revenue to cover its costs. The aforementioned considerations have been the major foundation of the compensation package, incentive plan, and benefit plan drafted for James Richard. ... It should be noted James graduated from an accredited university in the United States and had accepted an entry-level engineering job in a manufacturing firm in San Antonio Texas and stayed there for five years. His interview with us shows his high level of knowledge and skills together with his commitment and responsibility in his previous job. Thus, the company we would like to hire him as we see his great potential and his productivity. The compensation package will be based on the average compensation of electrical engineers in the United States, the difference between the cost of living in San Antonio, Texas and here in Illinois, and the perceived value of James Richard for the company. According to the Bureau of Labor Statistics (2005), electrical engineers have an average hourly rate of $36.57 and an average annual salary of $76, 060. The lowest paid electrical engineers get $22.96 per hour while the highest paid ones get as high as $53.16 per hour. On the other hand, the annual wage ranges from $47,750 to $110,570. It should also be noted that according to the survey, Texas is one of the top five states which pays the highest to its employees. Electrical engineers in Texas are paid $40.47 hourly wage and have an annual mean wage of $84,180. It is assumed that James Richard is earning the average wage which is $84, 180. Furthermore, the cost of living in Chicago, Illinois is 16.5% higher than in San Antonio, Texas (Salary.com 2007). In order to maintain his current cost of living, he will need to find a job which pays $98,091. However, it should be noted that employers in Illinois typically 13.2% more than in Texas which means that if

International Business & Strategy Essay Example | Topics and Well Written Essays - 2000 words

International Business & Strategy - Essay Example Robert Walters as per the comparative analysis in the appendix India is the best target market alternative due to the prevailing macroeconomic environment in the nation. For a company that focuses on the recruitment of human resources for organizations, India is an important frontier due to the political, economic, social, technological, technological, legal and competitive factors that an investor is likely to derive from the nation. The external environment also affects Robert Walters and there is need to analyse the organization’s relationship with the environment as well as its business strategy. This can be analysed through the PESTLE analysis, which looks at the political, economic, social, technology, legal and environmental factors and how they affect the enterprise (Dransfield 2001, p.20). As a company that operates in an international market where there are several competitors, it is important to understand the macroeconomic environment that one intends to operate in and this determines the policies that the company decides to adopt in order to remain successful and profitable in a foreign market. Therefore, any company that intends to operate and maintain a competitive advantage over the others must consider the macroeconomic factors that prevail in that particular market. The political factors include the stability of the government, the taxation policies, foreign trade regulation as well as the social welfare policies, which greatly affects the operations of the business enterprise (Partridge 1999, p.76). Under the political factors, India is often referred to as the largest democracy in the world only followed by the United States and this has a profound effect on the success of any business that may be started or carried out in the nation. The political situation in India underscores the fact that all businesses within a nation must always operate within the confines of the political

THE IMPACT OF COMPETITION ON AIR TRAVEL SERVICES A CASE STUDY OF Research Proposal

THE IMPACT OF COMPETITION ON AIR TRAVEL SERVICES A CASE STUDY OF VIRGIN ATLANTIC - Research Proposal Example This study will use quantitative methods of research tom collect data on the effects of competition on the operational and organizational structure of Virgin Atlantic Airlines (Utton 2007). The researchers distributed questionnaires to the respondents and the data collected sampled for analysis. Similarly, some respondents who were not in a position to fill in the questionnaires were interviewed to determine the specific impacts the entry of new airlines would have on the general operation of Virgin Atlantic (Utton 2007). The analysis the collected data through questionnaires was done through statistical programs, and specifically SPSS. Correspondingly, the interview data will be analyzed for four major themes that includes a number of crucial factors. The quotations from the interview will be used in the illustration of study findings from this research work. This research will ascertain that any form of competition either through entry of new airlines into the market, introduction of similar products of service delivery systems into the market and differences in pricing policies have significant effects on the operation and survival of the Virgin Atlantic Airlines. Any form of competition in any viable firm, though instrumental in defining the operational structures of the firm can be detrimental if not countered by appropriate policies (Malaval & BeÃŒ naroya 2002). This research recommends that Virgin Atlantic Airlines be more vigilant and proactive to any changes in the market systems. By checking on the operational strategies of competing firms and establishing better service delivery systems than the competition firms, Virgin Atlantic will be in a better position to attain a fairly high competitive market advantages. The management of Virgin Atlantic should aim at being a leading airline in terms of service delivery and efficiency. Like any other service industry, Virgin

Health Care Marketing Essay Example for Free

Health Care Marketing Essay The United States spends more than $4.2 billion annually as a resource to market in the direction of health care consumers. Advertisements consist of pharmaceuticals, alternative medicine, and in many cases, lawsuits as a result of alleged bad drugs. The two forms of marketing are direct to consumer advertising (DTCA) of medicines to treat a disease or illness, and direct advertisements reaching a more diverse populace of health care consumers requiring medication. Through the practice of print advertisements, television announcements, radio commercials, the far-reaching side effect of health care marketing is fast becoming an epidemic. My Opinion on Current Health Care Marketing Techniques While my opinion on health care is apparent, I also realize the ever-changing atmosphere and understand that with change come additional responsibilities. From first-hand accounts and voice-to-voice with family in the health care arena, I am doubtful that all possible improvements have been implemented. It is my desire to see a more established forefront to the real problems in health care. We have great potential in this country to improve the processes and services available to health care consumers. How I feel Current Marketing Techniques Are Affecting Consumers? Marketing techniques, in my opinion, often overstep the boundary of ethical behavior; more particularly regarding the use of pharmaceutical marketing techniques. I often wonder about the validity of claims made on behalf of pharmaceutical companies, providing vast amounts of information to an unrecognized audience. â€Å"A recent content analysis of 38 television commercials concluded that the emotional appeal overshadowed factual information about the drug: only 26% of commercials provided information about the causes of or risk factors for disease, and 19% suggested lifestyle changes as adjunctive treatments† Pharmaceutical Industry Profile 2007. This information has aided in forming an opinion about how techniques are often over-extended to reach a more diverse population, often with disregard to how this information is perceived by the audience. Conclusion I am grateful for the opportunity to participate in this course. My hopes are to expand my understanding of the processes of health care marketing, learning all the facets of techniques, capabilities, and social responsibilities. References Pharmaceutical Research and Manufacturers of America. Pharmaceutical Industry Profile 2007. Washington, DC: PhRMA, 2007.

Black Turtle Group Business Analysis

Black Turtle Group Business Analysis Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra as well as India. BLACK TURTLE roots in management consultancy enable us to bring a unique approach to recruitment. Our focus has always middle and senior management talent needs. We recruit across various Industry Segments for multinational corporations as well as leading Indian business houses. We have helped shape the careers of over thousands professionals and have partnered with more than 50 multinational companies to set up and staff their operations in India. Overview The firm was incorporated on Sep 2001, as Black Turtle. Black Turtle is a leading provider of recruitment services in India. Our business is managed primarily through Job portals (naukri.com, monster.com, times job.com, shine.com) Black turtle is an unusual name firm for a search firm but a ‘Black Turtle has strong linkage to the industry we represent, ‘A Black Turtle if kept in your workplace enhances career and brings in new opportunities as per Fengi shui. Black Turtle started with 2 consultant and 4 clients, now it has over 20 consultants, Expanded in Mumbai as well as Jaipur. It has 30 blue chip clients from various industries, have closed over 400 position. HR people have Strong domain knowledge in IT, Retail, Manufacturing, Media and financial services. Black Turtle is driven by entrepreneurs we move seamlessly into our clients shoes and we constantly strive to provide best of the best talent available to our clients. Any description of ‘Who we are starts with our clients. Their confidence in and partnership with us inspires us to do better. We are grateful for their loyalty and we would continue our Endeavour to find the leaders that ensure their success. Our recruiters are dedicated to provide service beyond the traditional search and evaluation process. Since the most sought after professionals are often not looking externally for opportunities, we adopt a sensitive but disciplined and systematic research to identify these hard to find and hard to reach candidates, Inspired to provide our clients with superior ‘value added result. Black Turtle is developing their network in all metro cities throughout India. It is a common platform where corporate recruiters and Job-seekers come under one roof. It is a one stop information clearing house about jobs and careers for Indians. Chapter 2 Business Development and Branding Overview of the Topic Business development is a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations and management in order to promote this process of expansion on more than one level. This means the business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities. One of the foundational aspects of business development is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, the business development specialist will work closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. Business development can be done by understanding several job descriptions, identifying prospective business, establishing strategic partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales, growth. Exploring potential business avenues to penetrate new accounts and expand existing clients. â€Å"Why Business Development and its impact† Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing Information management (sometimes conflated with knowledge management) customer service A sound organization aiming to withstand competitors never stops business development says Luis G. Batista, President of LMT Corporation, but engages in it as an ongoing process. However, business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes: sales-oriented (client-facing); or An operational function to support sales. In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job descriptions found in job-search engines. In the US, the term capture management appears as an alternative job or role title, typically used when describing business development as an operational function to support the selling function of a company. The Association of Proposal Management Professionals has produced the Capture Management Lifecycle that describes the process in three broad stages: pre-bid phase bid phase post-bid phase Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Or people in such companies may assume that because they know people in high places that this will solve any business-development problems and that somehow new financial transactions will come to them. Such thinking can have significant ramifications if one cannot exploit those relationships, which very often remain personal or weak. Such a situation may result in no new sales in the pipeline. Impact on Global Economy Business Development professionals frequently have had earlier experience in financial services, investment banking or management consulting; although many find their route to this area by climbing the corporate ladder in functions such as operations management or sales. Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements): marketing legal strategy finance proposal management or capture management sales experience The pipeline refers to flow of potential clients developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. reasons for wins/losses progress of opportunities in relation to the sales process top performing sales people/sales channels sales of services/products For larger and well-established companies, especially in technology-related industries, the term business development often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products, business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate. â€Å"Brand says it all† A brand is the identity of a specific product, service, or business which helps in creating awareness Concepts Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(is) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price they represent the sum of all valuable qualities of a product to the consumer. Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. Brand promise The marketer and owner of the brand have a vision of what the brand must be and do for the consumers. Brand promise is what a particular brand stands for (and has stood for in the past). It has its roots from the identity that it gains over a period of time. Usually, brand promise is an attribute common to Parent brands. Herein, the brand may broadly stand for Quality, Performance, Trust, or False promises. Brand variables The following elements may differ from country to country: Corporate slogan Products and services Positioning Marketing mixes (including pricing, distribution, media and Chapter 3 Methodology This project calls for taking data of various companies through internet and then taking an appointment with the HR head through mails or by calling him/her. This information is gathered by websites like JUSTDIAL.COM and GOOGLE. Then Empanelment request is sent through email Then next comes meeting them and explaining different services of our company and convincing them to tie up with our consultancy for recruitment. We also Brand the products through distribution of brochures and we are in process to buy the subscription of Indiamart.com so that we can increase our brand awareness in 180 countries in the world To attain the job-fair which will be held in May in Pune and Nagpur for which we are running from pillar to post to make it a great success. Steps taken in Business Development are Collecting in necessary information about the perspective clients Contacting the HR Personnel of the firm and taking appointment with him/her. Convincing him/her about the offer which Black Turtle will make with him/her. Closing the sale by assuring the recruiter that Black Turtle has the exact match with the recruiters need Market survey of 5 days (26th April to 30th April) was done as first step of Business development is your own SWOT (strength, weakness, opportunities and threats) analysis and analysis of competitors. Steps Taken for Branding Generation of Innovative ideas. Designing of Logo and Framing punch line. Designing poster and giving individual identity to employees. Market survey was done to know the competitor strategies used for branding. Chapter 4 Business Development and Branding of Black Turtle Black Turtle is a small recruitment firm which is expanding gradually. It has two branches in Mumbai and one in Jaipur. This all has been possible only through Buzz Marketing by the loyal and satisfied client of Black Turtle. There is no separate marketing unit for Business development of Black Turtle and there is no marketing executive appointed for this purpose then also result is remarkable, this has been possible because of the dedicated team of employees and quality of services provided to the clients. Services of the companies to their clients HRO Services Requirement Outsourcing: This plan allows the organizations to outsource their requirements. Our dedicated team of HR works on their respective requirements and fixes the appointment for the candidates. A Job description is mailed to the candidate who directly reports to the company according to his suitable time and date. Once the candidate gets selected we charge 8.33% of the CTC (Cost to company) from the organization. Payroll Outsourcing: Other Services: Team of highly qualified consultant (a team of 6 for IT recruitment) Direct placement of professionals across all levels (many of these head hunted) Extensive database built over last 6 years. Extensive use of latest recruiting program Pre-screening, resume preparation, interviewing and reference checking. Timely and speedy delivery of candidates that meets clients needs and specification. All these services are provided to the existing clients and they are satisfied with the kind of services provided by black turtle and give reference to other companies. Numbers of existing Clients of Black Turtle are as follows: Deutsche Bank Black turtle has closed number of senior positions for company both in Jaipur and Mumbai, mainly AVP and VP. On 4th of March, 2011 Black Turtle closed 26 analysts position in DB Walk in interview was conducted in Jaipur; black turtle shared half expenses for advertisements and conducting interviews. WNS WNS has provided Black Turtle as â€Å"TOP RECRUITER† awards for consecutive 2 years. Some of the premium clients are as follows Nomura Canon TCS Prudential Fidelity Deloitte Infosys Genpact Logica Willis In these 3 months resumes had been screened for several positions and processes for different companies from Analyst to AVP post. While working on several positions, Job description of several processes such as legal, GL/AP/AR, FPA, FX and many more had been cleared. It is helpful in understanding several roles and responsibilities of different designation so whenever any company is contacted for tie up with consultancy for recruitment it become easier to understand their requirements. JD of Relationship management (VP/AVP) is enclosed herewith: Relationship Management (VP/AVP) EmployerDBOI Global Services Pvt Ltd (DBOI GS), part of the Deutsche Bank Group DepartmentBusiness Management Service Centre (BMSC) It provides a range of world class business management and administrative support activities to Deutsche Bank globally in an integrated, efficient and cost effective manner Reporting toVice President or above Primary responsibilities include:- Relationship Management role for a particular IB product area. Understand client requirements and drive self and team to meet the requirements Support team in delivery of financial and non financial tasks. Leverage the BMSC capability in delivering these tasks Build effective relationship with DBOI senior management, senior management staff of the IB Product Area onshore and the BMSC staff to develop processes that improve on ‘as is activities and create value Be part of the Global Management team of the IB product area Prepare management updates on key projects, controls, ongoing operational initiatives, financials and related business management activities. Assist in Financial and other strategic analysis for senior management Supporting cost allocation enquiries from business units, supervising production of monthly cost allocations. Respond to ad hoc / one off information requests / fire drills in a timely manner Support Risk and Control initiatives and facilitate ongoing monitoring Keep all operational guidelines updated and ensure adherence to standards, procedures and also identify plan to mitigate risks where-ever there is a control issue Develop relationship and credibility with all internal stakeholders Work closely with onshore business managers on upcoming projects, assignments and initiatives Required Experience/Skills 10 years of relevant work experience Excellent academic background and strong knowledge of IB Products and IB Operations Proficient in Microsoft Office applications i.e. Excel, Word, Power-point. Excellent Communication Interpersonal skills Ability to work under time constraints and handle pressure Ability to work independently, as well as in a team environment Strong analytical skills, detail orientation service commitment Ability to effectively maintain, coordinates, prioritizes multiple tasks and projects and meets strict deadlines handles pressure. Demonstrated commitment to continuous process improvement Ability to undertake initiatives Ability to interface/ partner with the onshore Provide effective decision making capability and leadership qualities Success in Business Development Numbers of companies were approached in last 3 months for empanelment and two companies finally became our new clients. Steps for Final empanelment 1. Through emails; black turtle terms and conditions were sent to the prospective clients, which is as follows: BLACK TURTLE Dear Sir Thank you for the keen interest you have shown in our organization. It will be our endeavour to ensure that the candidate has the requisite skills, knowledge, expertise and capability to perform the specialized functions as per your requirements. As per our discussion, we are pleased to put forward our terms and conditions. Terms and Conditions for Placement Services Professional Fees: 10% for all junior positions, 12% for middle level positions and 15% for senior and top management positions. The cost to company will include all taxable and non-taxable heads of salary, statutory and non-statutory benefits, allowances, perquisites, commission, incentives and benefits, which constitute the individuals gross compensation. All government levies (service tax 10.3%) will be charged on total billing. We would provide free replacement if a candidate sourced through us leaves within 3 months of joining. Out of Pocket expenses such as advertisement costs and outstation expenses for travel/communication/courier, would be billed at actual and only in cases where prior approval and consent has been sought. Professional fees are payable within one month of joining. All papers relating to candidates recommended but not selected are confidential and the property of Black Turtle. All rejected papers need to be returned. For sourcing candidates outside India we would charge a retainer ship fees depending on the number of resources required and the urgency of the assignment. 2. After wards when a company response to the terms and condition of Black turtle if it is acceptable to them, Client send a â€Å"Pilot Project† which includes requirement of the company along with JD. TORRENT PHARMA (New client) was approached through email (including terms and conditions of BT), they responded with their terms and condition and requirements. Terms and condition of Torrent Rs 3500 per MR closure 8.50% of CTC on closure of Managerial position For empanelment 2 to 3 positions of MR should be closed If a candidate leaves the organization before 3 months, replacement should be given for free. Billing will be done after 3 months only Requirement of TORRENT JD of MR (Medical Representative) Currently should be in Pharma field Any graduate/B. Pharma/ Diploma Segment: Neuron physiatrist At least 1 year experience in pharma salaries 1.5 lpa to 2.2 lpa (based on experience) Rs 150 daily allowances Incentive will be paid on basis for performance Location: Mumbai, Pune, central Delhi and Patiala Till now 50 CVs has been shared for this â€Å"PILOT PROJECT† Eisai India (pharma)(New client) Terms and condition of Eisai Please note our terms and conditions for recruitment process which we have with our current Recruiters/Placement agents. For any position we will pay service charges @ 8.33% of salary excluding P.F., Gratuity, Med claim Hosp.premium i.e. on net annual salary and not gross. You will give us free replacement if the candidate leaves within 180 days from the date of joining. Payment will be released after 90 days of invoice date. If the above clauses are acceptable to you, please send us a confirmatory mail. You can get in touch with me on my below contact details. With Warm Regards, For Eisai Pharmaceuticals India Private Limited. Ms. Pradnya Bobade Executive Human Resources Requirement of Eisai Job Description Designation: Product Manager Definition of a Brand Manager: Brand manager is the person who develops and adheres to the marketing techniques which he develops for a specific product, product line, or brand. He ensures to increase the products perceived value to the customer and thereby increase brand equity. The value of the brand is determined by the amount of profit it generates and the worth of brand manager is determined by the amount of creativity and value he puts in the brand by adhering to the Marketing Strategy which finally increase brand worth. Responsibilities: Self Management and Surrounding Management Design Marketing Strategy and Plans: Continuous follow up and adherence Designing different campaigns: By creative thinking and knowledge of the subject Yearly Budget Planning: Planning the budget genuinely by forecasting the brand sales Adhering to the Plannings Gathering the market information and gathering customers data Supporting field force and motivating them timely Be an helping hand to all the colleagues Loyal, committed, dedicated and determined towards the job Be an initiator and a contributor person for the organization growth other than his own responsibilities Cost minimization and profit maximization Organizing CMEs, meetings and medical camps Thinking and planning to give good well acceptable inputs to the customers Developing product promotion guidelines for MRs Brand reminders to the customers via direct mail or letters once in 3 months Motivation of the field staff regularly by mails or through circulars Converting medical information with the help of marketing knowledge in to the best lucrative output Communication Brand positioning Strategy implementation and feedback Testing campaigns Pre Post. Training of field force Communication to field force. 3. After completion of pilot project (initial requirement of the companies as given by torrent and eisai), personal appointment with new client is fixed. Torrent pharma and Eisai Indiabecame our clients which will provide 8.50% fees per candidate selected to Black Turtle. Bank of Bahrain and Kuwait accepted our terms and condition, presentation regarding BT was given, final appointment is fixed for coming week(meeting on 21st may for final empanelment). Strategies Implemented for Business Development As per the discussion with Director of Black Turtle (Mrs. Shradha Kapoor), she showed great interest in Business Development of Black Turtle. She was very keen to penetrate into pharmacy, telecom and manufacturing. Approaching New clients Pharma: 2 new clients Torrent Pharma and Eisai India Telecom: Power point presentation had been prepared on penetration into telecom sector it includes information such as: why telecom needs to be tapped, several jobs available in telecom industry and JD were also attached to it. Tata communication (Leena john, HR head) is in process for empanelment, request had been sent. Power point presentation has been attached to this file. Manufacturing: Revon cables had been approached. Database had been created for the companies at Hiranandani, Powai which can been approached in future for Business Development LT InfoTech Wipro in IT Tata AIG ICICI prudential Transocean(engineering) Ratio pharmacy Godrej Name of the companies which were approached as a marketing executive for empanelment, database has been created with the name of company, HR heads names and contact details are as follows Out of these 28 companies approached, 2 companies Torrent Pharma and Eisai became clients and will provide with fees of 8.50% per candidates selected. From 26th April to 30th April several companies were visited for empanelment request, presentation were given about Black Turtle and its Terms and conditions. 1000 companies database has been created (attached to this file on request) Branding Black Turtle website www.black-turtle.com is one of the major sources for Branding and creating awareness about the company, clients and contact details. Branding is done to increase the awareness as well as to enhance the identity of company. There is no separate Marketing unit in BT, so in terms of branding website was the only way to promote company to their clients. Strategies for Branding in last 3 months Brand message is critical to keep both internal and external imaging and communication on the same page, and to eliminate any gray in communicating what you believe your brand to be and what the consumer or your customers perceive it to be. There are 2 types of Branding External Branding Internal Branding External Branding: In an increasingly crowded marketplace as well as to survive with immense competition, communicating brand essenceto customers and consumers is a challenge. By evaluating the messages and desired results for our clients, we create events, experiences and sponsorships that speak directly to customers/consumers, interact with them and allow them to experience brands firsthand. From road shows, press and retail events to trade shows and industry events, it helps brands reach customers and consumers and engage them in emotional and experiential interactions. Activities done for External Branding of BT 1. Print Advertisements: Print media offers a stark contrast to broadcast media. Because readers consume them at their own pace, magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery. At the same time, static nature of the visual images in print media makes dynamic presentations difficult and print media can be fairly passive. Format elements such as ad size, color and illustration also affect a print ads impact. Larger ads gain more attention, though not necessarily by as much as their difference in cost. Print ads for Black Turtle in Danik Bhaskar News paper i) Ajmer Drive On 16th April, 2011 a drive was conducted in Ajmer for hiring candidates in large number for our prestigious clients Deutsche Bank, Genpact and Tele performance. For attracting candidates as well for increasing brand identity first time ever Print ad was design for Black Turtle. Drive was successful as number of candidates turned up for the walk in interview. Ajmer drive print ad was on second page on Danik Bhaskar, Ajmer edition on 15th April. This advertisement was mainly designed to attract candidates as well as for Branding Black Turtle in Rajasthan as we have a branch in Jaipur. This ad was printed in Danik Bhaskar, Ajmer edition on 16th April, 2011. Cost for this advertisement was solely done by Black Turtle, it was 800 per Black Turtle Group Business Analysis Black Turtle Group Business Analysis Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra as well as India. BLACK TURTLE roots in management consultancy enable us to bring a unique approach to recruitment. Our focus has always middle and senior management talent needs. We recruit across various Industry Segments for multinational corporations as well as leading Indian business houses. We have helped shape the careers of over thousands professionals and have partnered with more than 50 multinational companies to set up and staff their operations in India. Overview The firm was incorporated on Sep 2001, as Black Turtle. Black Turtle is a leading provider of recruitment services in India. Our business is managed primarily through Job portals (naukri.com, monster.com, times job.com, shine.com) Black turtle is an unusual name firm for a search firm but a ‘Black Turtle has strong linkage to the industry we represent, ‘A Black Turtle if kept in your workplace enhances career and brings in new opportunities as per Fengi shui. Black Turtle started with 2 consultant and 4 clients, now it has over 20 consultants, Expanded in Mumbai as well as Jaipur. It has 30 blue chip clients from various industries, have closed over 400 position. HR people have Strong domain knowledge in IT, Retail, Manufacturing, Media and financial services. Black Turtle is driven by entrepreneurs we move seamlessly into our clients shoes and we constantly strive to provide best of the best talent available to our clients. Any description of ‘Who we are starts with our clients. Their confidence in and partnership with us inspires us to do better. We are grateful for their loyalty and we would continue our Endeavour to find the leaders that ensure their success. Our recruiters are dedicated to provide service beyond the traditional search and evaluation process. Since the most sought after professionals are often not looking externally for opportunities, we adopt a sensitive but disciplined and systematic research to identify these hard to find and hard to reach candidates, Inspired to provide our clients with superior ‘value added result. Black Turtle is developing their network in all metro cities throughout India. It is a common platform where corporate recruiters and Job-seekers come under one roof. It is a one stop information clearing house about jobs and careers for Indians. Chapter 2 Business Development and Branding Overview of the Topic Business development is a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations and management in order to promote this process of expansion on more than one level. This means the business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities. One of the foundational aspects of business development is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, the business development specialist will work closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. Business development can be done by understanding several job descriptions, identifying prospective business, establishing strategic partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales, growth. Exploring potential business avenues to penetrate new accounts and expand existing clients. â€Å"Why Business Development and its impact† Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing Information management (sometimes conflated with knowledge management) customer service A sound organization aiming to withstand competitors never stops business development says Luis G. Batista, President of LMT Corporation, but engages in it as an ongoing process. However, business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes: sales-oriented (client-facing); or An operational function to support sales. In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job descriptions found in job-search engines. In the US, the term capture management appears as an alternative job or role title, typically used when describing business development as an operational function to support the selling function of a company. The Association of Proposal Management Professionals has produced the Capture Management Lifecycle that describes the process in three broad stages: pre-bid phase bid phase post-bid phase Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Or people in such companies may assume that because they know people in high places that this will solve any business-development problems and that somehow new financial transactions will come to them. Such thinking can have significant ramifications if one cannot exploit those relationships, which very often remain personal or weak. Such a situation may result in no new sales in the pipeline. Impact on Global Economy Business Development professionals frequently have had earlier experience in financial services, investment banking or management consulting; although many find their route to this area by climbing the corporate ladder in functions such as operations management or sales. Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements): marketing legal strategy finance proposal management or capture management sales experience The pipeline refers to flow of potential clients developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. reasons for wins/losses progress of opportunities in relation to the sales process top performing sales people/sales channels sales of services/products For larger and well-established companies, especially in technology-related industries, the term business development often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products, business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate. â€Å"Brand says it all† A brand is the identity of a specific product, service, or business which helps in creating awareness Concepts Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(is) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price they represent the sum of all valuable qualities of a product to the consumer. Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. Brand promise The marketer and owner of the brand have a vision of what the brand must be and do for the consumers. Brand promise is what a particular brand stands for (and has stood for in the past). It has its roots from the identity that it gains over a period of time. Usually, brand promise is an attribute common to Parent brands. Herein, the brand may broadly stand for Quality, Performance, Trust, or False promises. Brand variables The following elements may differ from country to country: Corporate slogan Products and services Positioning Marketing mixes (including pricing, distribution, media and Chapter 3 Methodology This project calls for taking data of various companies through internet and then taking an appointment with the HR head through mails or by calling him/her. This information is gathered by websites like JUSTDIAL.COM and GOOGLE. Then Empanelment request is sent through email Then next comes meeting them and explaining different services of our company and convincing them to tie up with our consultancy for recruitment. We also Brand the products through distribution of brochures and we are in process to buy the subscription of Indiamart.com so that we can increase our brand awareness in 180 countries in the world To attain the job-fair which will be held in May in Pune and Nagpur for which we are running from pillar to post to make it a great success. Steps taken in Business Development are Collecting in necessary information about the perspective clients Contacting the HR Personnel of the firm and taking appointment with him/her. Convincing him/her about the offer which Black Turtle will make with him/her. Closing the sale by assuring the recruiter that Black Turtle has the exact match with the recruiters need Market survey of 5 days (26th April to 30th April) was done as first step of Business development is your own SWOT (strength, weakness, opportunities and threats) analysis and analysis of competitors. Steps Taken for Branding Generation of Innovative ideas. Designing of Logo and Framing punch line. Designing poster and giving individual identity to employees. Market survey was done to know the competitor strategies used for branding. Chapter 4 Business Development and Branding of Black Turtle Black Turtle is a small recruitment firm which is expanding gradually. It has two branches in Mumbai and one in Jaipur. This all has been possible only through Buzz Marketing by the loyal and satisfied client of Black Turtle. There is no separate marketing unit for Business development of Black Turtle and there is no marketing executive appointed for this purpose then also result is remarkable, this has been possible because of the dedicated team of employees and quality of services provided to the clients. Services of the companies to their clients HRO Services Requirement Outsourcing: This plan allows the organizations to outsource their requirements. Our dedicated team of HR works on their respective requirements and fixes the appointment for the candidates. A Job description is mailed to the candidate who directly reports to the company according to his suitable time and date. Once the candidate gets selected we charge 8.33% of the CTC (Cost to company) from the organization. Payroll Outsourcing: Other Services: Team of highly qualified consultant (a team of 6 for IT recruitment) Direct placement of professionals across all levels (many of these head hunted) Extensive database built over last 6 years. Extensive use of latest recruiting program Pre-screening, resume preparation, interviewing and reference checking. Timely and speedy delivery of candidates that meets clients needs and specification. All these services are provided to the existing clients and they are satisfied with the kind of services provided by black turtle and give reference to other companies. Numbers of existing Clients of Black Turtle are as follows: Deutsche Bank Black turtle has closed number of senior positions for company both in Jaipur and Mumbai, mainly AVP and VP. On 4th of March, 2011 Black Turtle closed 26 analysts position in DB Walk in interview was conducted in Jaipur; black turtle shared half expenses for advertisements and conducting interviews. WNS WNS has provided Black Turtle as â€Å"TOP RECRUITER† awards for consecutive 2 years. Some of the premium clients are as follows Nomura Canon TCS Prudential Fidelity Deloitte Infosys Genpact Logica Willis In these 3 months resumes had been screened for several positions and processes for different companies from Analyst to AVP post. While working on several positions, Job description of several processes such as legal, GL/AP/AR, FPA, FX and many more had been cleared. It is helpful in understanding several roles and responsibilities of different designation so whenever any company is contacted for tie up with consultancy for recruitment it become easier to understand their requirements. JD of Relationship management (VP/AVP) is enclosed herewith: Relationship Management (VP/AVP) EmployerDBOI Global Services Pvt Ltd (DBOI GS), part of the Deutsche Bank Group DepartmentBusiness Management Service Centre (BMSC) It provides a range of world class business management and administrative support activities to Deutsche Bank globally in an integrated, efficient and cost effective manner Reporting toVice President or above Primary responsibilities include:- Relationship Management role for a particular IB product area. Understand client requirements and drive self and team to meet the requirements Support team in delivery of financial and non financial tasks. Leverage the BMSC capability in delivering these tasks Build effective relationship with DBOI senior management, senior management staff of the IB Product Area onshore and the BMSC staff to develop processes that improve on ‘as is activities and create value Be part of the Global Management team of the IB product area Prepare management updates on key projects, controls, ongoing operational initiatives, financials and related business management activities. Assist in Financial and other strategic analysis for senior management Supporting cost allocation enquiries from business units, supervising production of monthly cost allocations. Respond to ad hoc / one off information requests / fire drills in a timely manner Support Risk and Control initiatives and facilitate ongoing monitoring Keep all operational guidelines updated and ensure adherence to standards, procedures and also identify plan to mitigate risks where-ever there is a control issue Develop relationship and credibility with all internal stakeholders Work closely with onshore business managers on upcoming projects, assignments and initiatives Required Experience/Skills 10 years of relevant work experience Excellent academic background and strong knowledge of IB Products and IB Operations Proficient in Microsoft Office applications i.e. Excel, Word, Power-point. Excellent Communication Interpersonal skills Ability to work under time constraints and handle pressure Ability to work independently, as well as in a team environment Strong analytical skills, detail orientation service commitment Ability to effectively maintain, coordinates, prioritizes multiple tasks and projects and meets strict deadlines handles pressure. Demonstrated commitment to continuous process improvement Ability to undertake initiatives Ability to interface/ partner with the onshore Provide effective decision making capability and leadership qualities Success in Business Development Numbers of companies were approached in last 3 months for empanelment and two companies finally became our new clients. Steps for Final empanelment 1. Through emails; black turtle terms and conditions were sent to the prospective clients, which is as follows: BLACK TURTLE Dear Sir Thank you for the keen interest you have shown in our organization. It will be our endeavour to ensure that the candidate has the requisite skills, knowledge, expertise and capability to perform the specialized functions as per your requirements. As per our discussion, we are pleased to put forward our terms and conditions. Terms and Conditions for Placement Services Professional Fees: 10% for all junior positions, 12% for middle level positions and 15% for senior and top management positions. The cost to company will include all taxable and non-taxable heads of salary, statutory and non-statutory benefits, allowances, perquisites, commission, incentives and benefits, which constitute the individuals gross compensation. All government levies (service tax 10.3%) will be charged on total billing. We would provide free replacement if a candidate sourced through us leaves within 3 months of joining. Out of Pocket expenses such as advertisement costs and outstation expenses for travel/communication/courier, would be billed at actual and only in cases where prior approval and consent has been sought. Professional fees are payable within one month of joining. All papers relating to candidates recommended but not selected are confidential and the property of Black Turtle. All rejected papers need to be returned. For sourcing candidates outside India we would charge a retainer ship fees depending on the number of resources required and the urgency of the assignment. 2. After wards when a company response to the terms and condition of Black turtle if it is acceptable to them, Client send a â€Å"Pilot Project† which includes requirement of the company along with JD. TORRENT PHARMA (New client) was approached through email (including terms and conditions of BT), they responded with their terms and condition and requirements. Terms and condition of Torrent Rs 3500 per MR closure 8.50% of CTC on closure of Managerial position For empanelment 2 to 3 positions of MR should be closed If a candidate leaves the organization before 3 months, replacement should be given for free. Billing will be done after 3 months only Requirement of TORRENT JD of MR (Medical Representative) Currently should be in Pharma field Any graduate/B. Pharma/ Diploma Segment: Neuron physiatrist At least 1 year experience in pharma salaries 1.5 lpa to 2.2 lpa (based on experience) Rs 150 daily allowances Incentive will be paid on basis for performance Location: Mumbai, Pune, central Delhi and Patiala Till now 50 CVs has been shared for this â€Å"PILOT PROJECT† Eisai India (pharma)(New client) Terms and condition of Eisai Please note our terms and conditions for recruitment process which we have with our current Recruiters/Placement agents. For any position we will pay service charges @ 8.33% of salary excluding P.F., Gratuity, Med claim Hosp.premium i.e. on net annual salary and not gross. You will give us free replacement if the candidate leaves within 180 days from the date of joining. Payment will be released after 90 days of invoice date. If the above clauses are acceptable to you, please send us a confirmatory mail. You can get in touch with me on my below contact details. With Warm Regards, For Eisai Pharmaceuticals India Private Limited. Ms. Pradnya Bobade Executive Human Resources Requirement of Eisai Job Description Designation: Product Manager Definition of a Brand Manager: Brand manager is the person who develops and adheres to the marketing techniques which he develops for a specific product, product line, or brand. He ensures to increase the products perceived value to the customer and thereby increase brand equity. The value of the brand is determined by the amount of profit it generates and the worth of brand manager is determined by the amount of creativity and value he puts in the brand by adhering to the Marketing Strategy which finally increase brand worth. Responsibilities: Self Management and Surrounding Management Design Marketing Strategy and Plans: Continuous follow up and adherence Designing different campaigns: By creative thinking and knowledge of the subject Yearly Budget Planning: Planning the budget genuinely by forecasting the brand sales Adhering to the Plannings Gathering the market information and gathering customers data Supporting field force and motivating them timely Be an helping hand to all the colleagues Loyal, committed, dedicated and determined towards the job Be an initiator and a contributor person for the organization growth other than his own responsibilities Cost minimization and profit maximization Organizing CMEs, meetings and medical camps Thinking and planning to give good well acceptable inputs to the customers Developing product promotion guidelines for MRs Brand reminders to the customers via direct mail or letters once in 3 months Motivation of the field staff regularly by mails or through circulars Converting medical information with the help of marketing knowledge in to the best lucrative output Communication Brand positioning Strategy implementation and feedback Testing campaigns Pre Post. Training of field force Communication to field force. 3. After completion of pilot project (initial requirement of the companies as given by torrent and eisai), personal appointment with new client is fixed. Torrent pharma and Eisai Indiabecame our clients which will provide 8.50% fees per candidate selected to Black Turtle. Bank of Bahrain and Kuwait accepted our terms and condition, presentation regarding BT was given, final appointment is fixed for coming week(meeting on 21st may for final empanelment). Strategies Implemented for Business Development As per the discussion with Director of Black Turtle (Mrs. Shradha Kapoor), she showed great interest in Business Development of Black Turtle. She was very keen to penetrate into pharmacy, telecom and manufacturing. Approaching New clients Pharma: 2 new clients Torrent Pharma and Eisai India Telecom: Power point presentation had been prepared on penetration into telecom sector it includes information such as: why telecom needs to be tapped, several jobs available in telecom industry and JD were also attached to it. Tata communication (Leena john, HR head) is in process for empanelment, request had been sent. Power point presentation has been attached to this file. Manufacturing: Revon cables had been approached. Database had been created for the companies at Hiranandani, Powai which can been approached in future for Business Development LT InfoTech Wipro in IT Tata AIG ICICI prudential Transocean(engineering) Ratio pharmacy Godrej Name of the companies which were approached as a marketing executive for empanelment, database has been created with the name of company, HR heads names and contact details are as follows Out of these 28 companies approached, 2 companies Torrent Pharma and Eisai became clients and will provide with fees of 8.50% per candidates selected. From 26th April to 30th April several companies were visited for empanelment request, presentation were given about Black Turtle and its Terms and conditions. 1000 companies database has been created (attached to this file on request) Branding Black Turtle website www.black-turtle.com is one of the major sources for Branding and creating awareness about the company, clients and contact details. Branding is done to increase the awareness as well as to enhance the identity of company. There is no separate Marketing unit in BT, so in terms of branding website was the only way to promote company to their clients. Strategies for Branding in last 3 months Brand message is critical to keep both internal and external imaging and communication on the same page, and to eliminate any gray in communicating what you believe your brand to be and what the consumer or your customers perceive it to be. There are 2 types of Branding External Branding Internal Branding External Branding: In an increasingly crowded marketplace as well as to survive with immense competition, communicating brand essenceto customers and consumers is a challenge. By evaluating the messages and desired results for our clients, we create events, experiences and sponsorships that speak directly to customers/consumers, interact with them and allow them to experience brands firsthand. From road shows, press and retail events to trade shows and industry events, it helps brands reach customers and consumers and engage them in emotional and experiential interactions. Activities done for External Branding of BT 1. Print Advertisements: Print media offers a stark contrast to broadcast media. Because readers consume them at their own pace, magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery. At the same time, static nature of the visual images in print media makes dynamic presentations difficult and print media can be fairly passive. Format elements such as ad size, color and illustration also affect a print ads impact. Larger ads gain more attention, though not necessarily by as much as their difference in cost. Print ads for Black Turtle in Danik Bhaskar News paper i) Ajmer Drive On 16th April, 2011 a drive was conducted in Ajmer for hiring candidates in large number for our prestigious clients Deutsche Bank, Genpact and Tele performance. For attracting candidates as well for increasing brand identity first time ever Print ad was design for Black Turtle. Drive was successful as number of candidates turned up for the walk in interview. Ajmer drive print ad was on second page on Danik Bhaskar, Ajmer edition on 15th April. This advertisement was mainly designed to attract candidates as well as for Branding Black Turtle in Rajasthan as we have a branch in Jaipur. This ad was printed in Danik Bhaskar, Ajmer edition on 16th April, 2011. Cost for this advertisement was solely done by Black Turtle, it was 800 per

Terrorism in Kenya Essay -- A Level Essays

Terrorism in Kenya Introduction Kenya has been the battlefield of tragic terrorist attacks on western interests twice since 1998 – once in 1998 when the US embassy was attacked and a second time in 2002 when a Israeli-owned Paradise hotel was bombed. In 1980, Jewish-owned Norfolk hotel was attacked by the PLO. Every single attack shared a common thread of irony: the majority of the lives lost were Kenyan, even though the ideology behind the attacks suggests that Kenyan and Kenyans were not involved in the political dynamic that precipitated the attacks. The paper seeks to understand the political, social and cultural variables that have thrown Kenya into the geo-political limelight insofar as the so-called ‘War on Terrorism’ is concerned. The paper ends by discussing the security and economic implications of Kenya’s foreign policy positions as they relate to the evolving Middle-East conflicts. Precipitating events The following are the major events that have been categorized as terrorist activities in Kenya. These are the events that actually transpired. There could conceivably be more that were and still are on the drawing board but never executed. In 1976, the famous Entebbe hostage crisis was witnessed in neighboring Uganda. Members of the Baader-Meinhof Group and the Popular Front for the Liberation of Palestine (PFLP) seized an Air France airliner and its 258 passengers.They forced the airplane to land in Uganda. During a 35-minute battle, 20 Ugandan soldiers and all seven hijackers died along with three hostages. when Israeli commandos rescued the passengers. Uganda’s President and dictator Idi Amin arrived at the airport to give a speech in support of the PFLP and supplied the hijackers with extra troop... ... The Daily Nation (Nairobi), 1 December, 2002. [8] â€Å"US War With Iraq Could Be Averted† The East African Standard (Nairobi), March 2, 2003 [9] â€Å"Sudanese plant bombed by Pentagon was civilian† By Sarah Sloan, Worker's World Newspaper www.endiraqsanctions.net/resources/el-shifa.htm [10] â€Å"Sudanese plant bombed by Pentagon was civilian† By Sarah Sloan, Worker's World Newspaper www.endiraqsanctions.net/resources/el-shifa.htm [11] â€Å"The Mombasa Attack could Damage the Process of Tourism Recovery in Kenya† Professor Thea Sinclair and Dr. Guntur Sugiyarto, Christel DeHaan Tourism and Travel Research Institute [12] â€Å"An analysis of reactions to a U.S. government policy regarding compensation for African victims.† by Anthony Kuria, Advocate of the High Court of Kenya, www.africanconnections.com/AnthonyKuria.html

Essay on the Symbolism of the Menagerie in The Glass Menagerie

The Symbolism of the Menagerie in The Glass Menagerie      Ã‚   Tennessee Williams' play, The Glass Menagerie, describes three separate characters, their dreams, and the harsh realities they face in a modern world.   The Glass Menagerie exposes the lost dreams of a southern family and their desperate struggle to escape reality. Williams' use of symbols adds depth to the play. The glass menagerie itself is a symbol Williams uses to represent the broken lives of Amanda, Laura and Tom Wingfield and their inability to live in the present. The glass menagerie symbolizes Amanda Wingfield's overwhelming need to cling to her past and her fulfilled fear of being alone.   Amanda resents the poverty-stricken neighborhood in which she lives so much that she needs to mentally escape from it by invented romance and self-deception. Williams describes her as having "endurance and a kind of heroism, but she is also silly, snobbish, sometimes cruel and sometimes pathetic in her well-intentioned blundering"(Williams 1865).   Abandoned by her husband, Amanda comforts herself with recollections of her earlier, more gracious, southern life in Blue Mountain when she was pursued by "gentleman callers".  Ã‚   Amanda is desperate to find her daughter, Laura, a husband, the kind of gentleman caller that she herself longed for, who would not have deserted her. "Well, in the South we had so many servants. Gone, gone, gone. All vestiges of gracious living! Gone completely! I wasn't prepared for what the future brought me." (Williams 1893 ). She foists her illusions on her unwilling children, lives in the past with pretensions to glory.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Laura's collection of glass animals represents her hypersensitive nature and fragility.   The glass menagerie is ... ...tle glass animals came to represent in my memory all the softest emotions that belong to the recollection of things past. They stood for all the tender things that relieve"(Williams 64). They retreat into their own separate worlds to escape the harshness of life.   Amanda, Laura, and Tom are incapable of living in the present. Mirroring the social and economic despair in the U.S., The Glass Menagerie is nostalgia for a past world and its evocation of loneliness and lost love, which celebrates, above all, the human need to dream.    Works Cited and Consulted: Crandall, George. The Critical Response to Tennessee Williams. Westport: Greenwood, 1996. Martin, Robert. Critical Essays on Tennessee Williams (Critical Essays on American Literature). New York: Simon and Schuster, 1997. Williams, Tennessee. "The Glass Menagerie". New York: Random House, 1985.

The Privacy Invasion of Consumers Through the Internet and Bluetooth De

The Privacy Invasion of Consumers Through the Internet and Bluetooth Devices ABSTRACT Faster, easier, and cheaper access to a plethora of information, products and people is a primary stimulus for the growing number of online consumers who use the Internet to fulfill information foraging, communication and commerce needs. Oddly enough, these conveniences appear to override users concerns of privacy invasion. As the mechanisms behind information technologies become increasingly transparent, users must trust the companies producing the products to protect them from privacy invasion and refrain from deceitful consumer information practices. Should consumers continue to put faith in companies who may be more concerned about financial gains than consumer privacy rights? Since congress has refused to regulate industry information practices, consumers need to realize that the responsibility of protecting their personal information lies in their own hands. It is the consumer’s responsibility to research company backgrounds, investigate privacy policies, becom e aware of privacy invasion techniques, and learn security safeguards to ultimately make informed decisions and remain in control of how and with whom their personal information is used and shared. INTRODUCTION Do corporations respect consumers’ rights to privacy? In 1999, a Sun Microsystems chief executive riled consumer privacy advocates when he brazenly declared, â€Å"You [as a consumer] have zero privacy anyway. Get over it† (as qtd. in Turow 8). Privacy advocate groups such as the Federal Trade Commission and the American Civil Liberties Union question the ethics of inconspicuous collection of personal information and urge legislative action against privac... ...FTC ‘Tough Love’." USA Today: Cyberspeak. 05 May 2004. 01 Dec 2004 <http://www.usatoday.com/tech/columnist/ericjsinrod/2004-05-05-sinrod_x.htm>. Sullivan, Bob. "Online Privacy Fears are Real." MSNBC News. 6 Dec 25 Nov 2004 <http://msnbc.msn.com/id/3078835/> Turow, Joseph. "Americans and Online Privacy: The System is Broken." A Report from the Annenberg Public Policy Center of the University of Pennsylvania. June 2003. 24 Oct 2004.<http://www.asc.upenn.edu/usr/jturow/internet-privacy-report/36-page-turow-version-9.pdf> "What is Spyware?" Spy Checker. 01 Dec 2004 <http://www.spychecker.com/spyware.html>. "Yahoo! Privacy." 28 Mar. 2002. Yahoo!. 02 Dec. 2004 <http://privacy.yahoo.com/privacy/us/>. Zetter, Kim. "Security Cavities Ail Bluetooth." Wired News. 06 Aug 2004. 27 Oct 2004 <http://www.wired.com/news/privacy/0,1848,64463,00.html>.

Proctor reluctantly Essay

This powerful line comes in act 4 when Proctor reluctantly confesses to seeing the devil. He is now passionate about making sure his name doesn’t get put up on the church door. This is the line that starts the incredible build up of emotion and frustration leading to the dramatic climax of the play. Saying it ‘with a cry of his whole soul’ shows how much his name means to him. There isn’t a more emotional way he could say it than with his whole soul. John Proctor would rather give up his life than his name. The exclamation mark at the end and the word ‘cry’ shows he should shout the words with a lot of emotion and passion. I can imagine the actor looking very angry and yelling the line with his arms spread and his fists clenched in rage at the prospect of losing his dignity and reputation. I think when he says the line the other charactors will be silenced and be shocked by his flood of emotion. This abrupt line would surprise the audience and it might make them sympathize with Proctor. In Act 2 John is asked by Hale to repeat the Ten Commandments and remembers all but thou shalt not commit adultery and has to be reminded of it by Elizabeth. It is ironic that Proctor forgets this sin because of the affair he had with Abigail. Adultery was seen as a terrible sin in the Puritan society and adultery was taken very seriously. From Elizabeth’s perspective this would make her feel uncomfortable as she is wounded by her husband’s affair: ‘Proctor (as though a secret arrow had pained his heart): Aye. ‘ The description Miller uses to show how Proctor should say the line is very dramatic and the simplicity of just using the word ‘Aye’ will also have dramatic impact. I can imagine the actor almost whispering the word, dropping his head in shame and with a crack in his voice. This might have the effect of generating sympathy from the audience for both Elizabeth and John. It also adds to the build up of tension creating an expectant atmosphere. Arthur Miller is very good at making the audience feel very involved. One of the ways he does this is by using a technique called dramatic irony. Dramatic irony is when there is contradiction between what a character thinks and what the audience knows to be true. For example in Act 3 Proctor confesses to the court that he had an affair with Abigail. He tells them that Elizabeth knew about the affair and this is why his wife put Abigail out of the house. Danforth sends for Elizabeth and orders that no one is to speak to her and Proctor to turn his back. She is asked about the affair. Not knowing that Procter has confessed and trying to protect Proctor, she lies and denies all knowledge of the affair between John and Abigail. She realizes too late that she should have told the truth and she is led away. During this most tense scene the audience would feel very frustrated with Elizabeth and be willing her to tell the truth. The audience would feel sorry for Elizabeth as she lied to protect Proctor even though it was about his affair, which deeply hurt Elizabeth. At this point in the play I felt desperate for Elizabeth to tell the truth. Arthur Miller uses very powerful stage directions in The Crucible. He uses them for several reasons. One of the reasons is to describe a movement or action of a character. He directs this line at Mary Warren. His wife has just been arrested on suspicion of witchcraft after a poppet is found in her house, which Mary made. This movement prepares us for the dialogue, which is to follow: ‘Proctor (moving menacingly towards her): You will tell the court how that poppet came here and who stuck the needle in. ‘ This shows the mood that Proctor is in. Proctor is furious at Mary and wants to scare her into telling the court. The movement would draw everyone’s attention towards the actor. I think the word ‘menacingly’ would mean that the actor would walk purposely with an edge of threat towards the girl. He would tower over Mary ready for the dialogue. By this point the audience would be anticipating though his actions what would be going to happen next. In Act 4 Proctor is losing control and is confused about his decision of confessing to seeing the devil: ‘(He moves as an animal, and a fury is riding in him, a tantalized search)’. This stage direction would enable the actor to behave in a dramatic, inhuman manner. I can imagine the actor pacing and his eyes searching for answers. It would give the actor the opportunity to take centre stage and exploit this important twist of the play. This would add dramatic tension and a feeling of anticipation of what Proctor was going to do next. I think the actor would pace up and down the stage quickly with his body quite tensed up. I think Arthur Miller was successful in creating tension in The Crucible. He does this through a variety of methods. Firstly his use of dark, forbidding sets. This gives the idea of tension before the scenes have even begun and the characters have started speaking. His use of dramatic dialogue and stage directions build up the tension and help the actors relate to the character and perform the play with more emotion towards the characters. Through dramatic irony he involves the audience and manages to maintain their interest throughout the play. Miller portrays the characters in an intense way. The relationships between them are very close, with the stifling intimacy of their lives adding to the slow build up of hysteria in the play. I found the most dramatic moment in the play was when Proctor confessed to his affair. Elizabeth was then asked if she knew about the affair but she denied all knowledge of this. This was a particularly tense moment because anxiety and frustration was high; the characters along with the audience wanted her to tell the truth, fearing the consequences of a lie. This had the affect of making me feel nervous that something could go wrong and also involved because I knew about Proctor’s confession. I felt that Abigail’s character was especially strong and influential in the play. She was the root of all the troubles. I felt pity for Elizabeth because of Abigail; her affair with Proctor and her accusations about Elizabeth’s involvement in witchcraft destroyed her life. Miller has the ability to pull the audience into the lives of the characters by his use of dramatic devices and theatrical techniques, which maintain interest and participation throughout the play. Miller made me feel nervous and frustrated in The Crucible. He made me feel sympathy, fear and anxiety towards the characters. For example I felt great empathy for Elizabeth Proctor as her husband betrayed her and then she was accused of being a witch. Miller uses the other characters to portray Elizabeth as a cold person but through our knowledge of her as the play progresses we become emotionally involved with her and come to realize what a strong courageous woman she is. With Elizabeth, as with many other characters, Miller allows us to make up our own minds about their honesty and strength as we are drawn into the characters lives and we begin understand the double standards and different tensions that are operating throughout The Crucible.