International Business & Strategy Essay Example | Topics and Well Written Essays - 2000 words

International Business & Strategy - Essay Example Robert Walters as per the comparative analysis in the appendix India is the best target market alternative due to the prevailing macroeconomic environment in the nation. For a company that focuses on the recruitment of human resources for organizations, India is an important frontier due to the political, economic, social, technological, technological, legal and competitive factors that an investor is likely to derive from the nation. The external environment also affects Robert Walters and there is need to analyse the organization’s relationship with the environment as well as its business strategy. This can be analysed through the PESTLE analysis, which looks at the political, economic, social, technology, legal and environmental factors and how they affect the enterprise (Dransfield 2001, p.20). As a company that operates in an international market where there are several competitors, it is important to understand the macroeconomic environment that one intends to operate in and this determines the policies that the company decides to adopt in order to remain successful and profitable in a foreign market. Therefore, any company that intends to operate and maintain a competitive advantage over the others must consider the macroeconomic factors that prevail in that particular market. The political factors include the stability of the government, the taxation policies, foreign trade regulation as well as the social welfare policies, which greatly affects the operations of the business enterprise (Partridge 1999, p.76). Under the political factors, India is often referred to as the largest democracy in the world only followed by the United States and this has a profound effect on the success of any business that may be started or carried out in the nation. The political situation in India underscores the fact that all businesses within a nation must always operate within the confines of the political